Jewelers Enter the Wearable Technology Market

Until very recently, it was enough for a piece of jewelry to be beautiful, meaningful or both. Its utter lack of utility was beside the point. Over the past couple of years, however, a slew of wearable devices — be they fitness trackers like Jawbone, or Wi-Fi-enabled spectacles like Google Glass — have begun to compete with traditional jewels for space on the body.

While the smart-jewelry segment is too nascent to quantify, marketers agree that a profusion of new products, led by a crop of chic notification bracelets, is helping set the bar for how wearable technology should look and feel.

Jewelers Enter the Wearable Technology Market.

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